Release Date: 03-Oct-2013
Cold calling is where a trader knocks at your door without being invited in order to sell you goods or services.
There is a particular concern for residents who find it hard to say no to high pressure sales tactics, vulnerable people who may be targeted by door step criminals or struggling families who may fall prey to loan sharks.
Cold calling exclusion zones stop uninvited traders from targeting your estate
To tackle the problem, residents in some parts of Kirklees have worked with Trading Standards to set up cold calling control zones.
The main aim of the zones is to prevent doorstep crime, raise awareness of the activities of rogue traders who target vulnerable people, and give residents the confidence to say NO to uninvited callers.
Zones are clearly identified by signs on lamp posts at the main entrance and exit points, informing traders that they are entering an area where residents do not buy goods and services at the door. Each household in a zone will also receive an information booklet offering advice, as well as a door sticker to deter unwanted callers.
Zones don’t stop charities or religious groups from calling and they also don’t affect other traders that you deal with such as window cleaners and milkmen.
If you and your neighbours are interested in setting up a zone on your estate, get in touch with the Citizens Advice Consumer Helpline on 08454 040506 or visit the Trading Standards website (follow the link on the right).